Christian Athletes Know How to Build Platforms for Jesus. Can They Brand Themselves?

NIL deals in college athletics present new challenges—and opportunities—for colleges and students.When Deverin Muff played Division I college basketball at Eastern Kentucky University, student athletes weren’t allowed to earn money off their name, image, and likeness (NIL)—their personal brand.Now he’s a professor at the university, and some of the players in his classes have agents. An NCAA policy change in 2021—heralded by Muff and other Christian athletes a