The CFL is changing its logo

The Canadian Football League (CFL) is unveiling a new visual identity designed to highlight the diversity of the country's Indigenous cultures.
Created by three Indigenous artists from different regions of Canada, this logo combines symbols, nature, and traditional stories in a design centered on reconciliation and unity.
The project was entrusted to Chris Mitchell, Christian Kent, and Brooke Jewell, all members of the ChangeMakers agency. Hailing from the East, Central, and West of the country,