Intro for July 17, 2026

Dear Gossips,The men’s World Cup final is Sunday, between Spain and Argentina, it promises to be a great game, with Lionel Messi in his third World Cup finals. It’s been a great tournament for Messi, but also for soccer, and yes, here I am calling it soccer because historically, soccer has not been popular, as a televised sport, in the US. But the 2026 World Cup is smashing ratings records left and right, in English and Spanish language broadcasts, which has people wondering if socce