Intro for July 10, 2026

Dear Gossips,You know an entertainment story broke containment when my octogenarian father calls me to read a news article to me over the phone. That happened this week with Bloomberg’s report about Netflix’s season-two problem. The report identifies a trend in which viewers “abandon” Netflix shows, even very big hits, in droves by season two. Hit shows like The Night Agent and The Diplomat lost as much as 40% of their season-one viewership by season two, while shows like