Premier League clubs’ pressure over data deal set to deepen tension with EFL

Collective sale of data rights bring £35m to each leagueTop-flight teams argue they should get bigger sharePremier League clubs are lobbying for a bigger share of football’s increasingly lucrative data deal in a move that is likely to further inflame tensions with the English Football League (EFL).Under the terms of the existing contract, the Premier League and EFL receive an equal split of money through the collective sale of their data rights, bringing in around £35m-a-year t