Like it or not, Mayweather v Paul was prime piece of modern sporting promotion | Sean Ingle

Other sports watched with interest at how today’s tools were used for a fight with narrative, hype, personalities and jeopardySome food for thought. Last week, the Guardian’s report on the “special exhibition” between the Hall of Fame boxer Floyd Mayweather and the celebrity YouTuber Logan Paul, was the second most-read story on our entire website. Millions read it, shared it, devoured it. A million Americans also paid $49.99 to watch on pay-per-view. Beforehand Mayweathe