Why More CMOs Are Being Elevated to President or CEO Roles - AdAge.com

AdAge.com
Why More CMOs Are Being Elevated to President or CEO Roles
AdAge.com
In a rare move for retail, Dick's Sporting Goods has promoted Chief Marketing Officer Lauren Hobart to president. Hobart, a veteran marketer who formerly worked at PepsiCo, has been with the Coraopolis, Penn.-based chain since 2011 and has been ...