Non-GMO Challenge: Are You Sure About That?

The Non-GMO Project recently launched its annual month-long campaign encouraging consumers, brands, and grocery stores to “make meaningful non-GMO commitments” and share their pledges on social media using the hashtag #NonGMOChallenge. The initiative also urges users to look for the non-GMO project label in the grocery store – even though many “non-GMO” labeled foods don’t have a GMO counterpart (like salt, vodka, water, and more).
This initiative promotes the