Peugeot 208 sub-$16K price to put the brand on buyers’ radars, says local boss

The boss of Peugeot Australia believes the updated Peugeot 208’s new sub-$16,000 starting price has the potential to increase the number of prospective customers considering it by a factor of five.
Peugeot Australia general manager John Startari says the introduction of the entry-level 2016 Peugeot 208 Access manual at $15,990 plus on-road costs (or $16,990 driveaway) is a crucial step in putting the French company on the radar of Australian customers in the mainstream car market.
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