Kia boss to electrify brand with relaunch – report

Kia CEO Ho-Sung Song is preparing to relaunch the company as it begins rolling out a range of electrified cars.In an interview with Automotive News, Mr Song revealed the Korean car company would align itself with a younger customer base as it transitions away from traditional combustion powertrains.It's expected Kia will announce its future product plans in more detail, as well as unveiling a brand-new logo.