You, the designer, are a desirable audience

If you take a look outside the fairgrounds of Rho during Milan’s design week, you’ll find the nexus of art, design and commerce. But just who sits at the centre of all of this? Designers of course. You’re a desirable bunch with big brands just fighting for your attention.
Last year it was LG collaborating with Tokujin Yoshioka, with Samsung seeing the design cred of Zaha Hadid Architects to try and flog the technology of its new device. This year Panasonic leveraged its 100-yea