Thought for Humans: Milan 2025 Preview

The build-up to Salone del Mobile 2025 is well and truly underway, and it’s being marked in the global design capital by way of the city’s distinctive, historic trams. They’ve been ‘dressed’ in the Salone communication campaign livery, as well as 500 buses and 3,379 train and metro stations from Genoa to Rome.“The biggest challenge and the crux of the campaign were to illustrate the interaction between material and body with a delicate touch,” says Bill