This BMW showroom experience invites you to sink into a sci-fi wonderland

Taking its cue from city design principles, Archihope’s design for BMW’s Sustainable Intelligence Exhibition Hall addresses the 15,000 square-metre site as a place for leisurely walking, relaxing and experiencing design.Faced with an ever-increasing shopping experience informed by virtual reality with a decided online gaming aesthetic, Archihope chief designer Hihope Zhu determined that the transformation of a factory building into City Walk should engage in a different way.
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