There is NO SUCH THING as ordinary retail

NO SUCH THING by Mountain Soil is a concept store in Shaoxing, Zhejiang, that presents a response to its local context and functional needs. The space – spanning 300 square-metres – integrates fashion, accessories, footwear, home goods and art derivatives in a curatorial environment that respects its commercial nature and architectural surroundings.The approach introduces dual rectangular volumes, assigning the outer glass views to distinct spatial units. Structural variation emerges