The showroom as home

Walking along Macpherson Street in Bronte, the ocean rises above rooftops in flashes of blue. For a moment, the houses seem secondary to it, as though the landscape is gently holding everything else in place. It is a feeling familiar to anyone who spends time in Sydney’s eastern suburbs, where nature and suburbia exist in constant negotiation.It feels like an appropriate setting for Daniel Boddam‘s new showroom.Located within a small retail strip, the space is unlike most furniture s