Comment: How to create a compelling design narrative for more successful projects

Establishing a project narrative is a pivotal first step on any design project. The narrative is a framework that becomes the ‘north point’. It’s a story that guides design decision-making and, importantly, aligns all stakeholders with a vision everyone can champion. After all, who doesn’t love a good story?The project narrative sits alongside the contextual considerations that underpin all design briefs. Think of the narrative as an opening paragraph. It sets the scene f