Casa Ferrari in motion

Formula 1 is evolving unprecedentedly. Its audience is diversifying, its cultural cachet is intensifying — and Ferrari, unsurprisingly, has kept pace. The prodigious Casa Ferrari – the aptly-named Ferrari pavilion flanked on the main straight at the Australian Grand Prix – has expanded in scale and ambition over the years, adapting to the changing expectations of guests and the broader transformation of the sport itself. “Its physical size and capacity has grown year