Architecture as a Product: What Makes a Building Worth Repeating?

Juno's Multifamily Housing Project in Austin, TX. Image © Tobin DaviesArchitecture praxis has traditionally focused on customized, project-based services – a well-established model continually favored by industry professionals. While this approach yields remarkable built environments, it struggles to achieve scalability and longevity. The architectural industry has shown little interest in exploring alternative practices, processes and business models, considering that the traditional