Despite Australia’s small population, it can “punch well above its weight” in auto design, GM Holden Design Director said.

Car manufacturers are clearly facing leaner days than in the past, but the GM Australia team’s unique experience designing, engineering, and manufacturing Holden cars have made the remaining design and engineering teams valued tools to the entire GM company. While no longer one of the most powerful brands in the country, GM Holden has become a remarkable example of a legacy company evolving with the times and taking advantage of Australia’s core competencies.