Your lead generation-focused gated content works against you in AI search

By Joe Scott
It’s 2016. You’ve just finished that 50-page white paper your team has been preparing for weeks and you’re ready to send the gated landing page and EDM live. 
Now comes the best part, where you get to sit back and watch the downloads roll in with dozens of contacts the sales team can follow up on.
This approach was once the cornerstone of B2B lead generation in the golden era of the internet. It was a great formula – built for a time when clicking throug