WPP Media Pulls Away From Omnicom, EssenceMediacom Gains On Leader OMD

WPP Media has increased its lead over Omnicom Media in the final COMvergence Australia billings report before Omnicom’s takeover of IPG Mediabrands comes into effect. Nonetheless, market leader OMD enjoys a healthy lead over EssenceMediacom, which has gained ground due to some notable wins. The 2025 Australia New Business Barometer recorded a total reviewed media […]