Why Brands ‘Must Know What’s Being Said About Them’ Before They Panic At Going Viral For The Wrong Reason

Going viral is every marketer’s dream, until the internet decides to make your brand famous for something you never intended to be known for. For brands, Instagram, TikTok, Reddit, X and other social platforms have made it increasingly difficult to control the conversation. A product, campaign, customer experience or offhand comment can suddenly take off, […]