Why Being A ‘Good Agency’ Is A One-Way Ticket To The Middle Ground Graveyard

The Australian agency landscape has officially entered its ‘barbell’ era (think the gym equipment weight). If you aren’t positioned at one of the heavy ends, you’re likely standing on a trapdoor in the middle. According to the latest 2025 data from our TrinityP3 Agency New Business Report, we are seeing a profound structural shift. On […]