Vikings, Kilts & Cowboy Hats: The Case For The Obvious

Few people know how to sell a country better than Susan Coghill, CMO of Tourism Australia and inductee to B&T’s CMO Power List so many times we’ve lost count. In this op-ed, she explains why doing ‘the obvious’ isn’t bad. It’s in fact just good marketing. Twenty-six young men in Norse leather armour and animal […]