The Agentic AI Asymmetry Dilemma— Catching Publishers Sleeping

In this three-part series, media industry veteran Clemenger BBDO chief media officer Stuart Bailey introduces a concept he believes is reshaping the industry: the Agentic AI Asymmetry Dilemma. Examining the impact on publishers, clients, and the ecosystem, Bailey argues that the winners in this new era won’t be the smartest, they’ll be the most connected. […]