Specsavers Launches ‘Broken’ OOH Campaign In Melbourne Intersection

Specsavers has launched a new ‘broken’ OOH campaign in one of Melbourne’s busiest intersections, bringing the ‘Should’ve gone to Specsavers’ moment into an extra big moment.  Created in-house by Specsavers Creative, the execution features a series of intentionally incorrect creatives, including misaligned artwork, incomplete logos and incorrect references to days of the week, encouraging commuters […]