Sitecore Acquires Scrunch In Potential $225 Million Deal

Enterprise content and digital experiences platform Sitecore has acquired AI customer experience platform Scrunch in a deal valued at USD $225 million (AUD $315.6 million), according to a Bloomberg report. Scrunch’s platform shows brands real-time signals about how they appear across various AI platforms. It also offers competitive analysis and technical audits, helping brands optimise […]