ROSÉ Gets Loose For Levi’s Latest Campaign

Levi’s has launched new ‘Keep it Loose’ campaign that puts two style originals front and center: pop star ROSÉ and NBA MVP Shai Gilgeous-Alexander. The new campaign highlighted ‘Loose Prep’ – a key assortment and trend within the Winter 2026 collection. It was built around prep classics reimagined through looser silhouettes, unexpected proportions and a […]