Raja Is (Partially) Wrong: Marketing Doesn’t Need A Reset, It Needs A Better Argument

There is a serious conversation to be had about advertising effectiveness, and the industry probably does not have enough of them, argues Bench Media co-founder and CEO Ori Gold. Former Mastercard marketing chief Raja Rajamannar recently pushed that conversation hard at the Marketing Association of Australia’s RESET conference. As reported by B&T, he cited research […]