Podcasting isn’t expensive to start – it’s expensive to keep going

By Kyle Traynor
Podcasting is the easiest form of content to start and the hardest one to succeed at. 
Truthfully, if you want to start a podcast, you can be recording inside a week. The gear is cheap and the barrier is low. Anyone with a phone and an idea can launch a show by Friday. What’s hard is staying good by episode 40. 
Starting a podcast has much in common with starting a second business. It needs the same intensity to get off the ground, and then it needs the same thing