Omnicom Partners With Netflix To Run ‘More Relevant Advertising’ Around Programs

Omnicom has secured a partnership with Netflix to enable it to provide advertisers with more relevant advertising within the streaming giant. The arrangement, announced on the first day of Cannes Lions, will combine Acxiom’s audience intelligence, Omni’s operating platform and Omnicom Production’s AI‑powered creative capabilities with the Netflix Ads Suite. Omnicom says the partnership will […]