NSW Cancer Institute teaches English cricketers how to be sun safe in new spots via OMD Create

As a way to promote positive sun safety message whilst leveraging its sponsorship of BBL 18/19, the NSW Cancer Institute and OMD Create have launched this playful, "how to" guide focused on delivering 5 sun safe tips. Slip, Slop, Slap, Seek and Slide, produced byInfinity Squared.Based on the insight that English visitors all too often underestimate the severity of the Australian climate and, playing on the ever-present sporting rivalry between Australia and England, the campaign features English