‘Like Using A Jackhammer To Open A Walnut’: ACAM & Kantar Warn CMOs Are Burning Through AI Tokens On Simple Tasks

ACAM and Kantar are urging marketing leaders to rethink how they use AI, warning brands are burning through expensive models, tokens and budgets on tasks that don’t require them. Australian CMOs are being told to stop treating AI like a shiny new toy and start using it strategically, with new research warning many organisations are […]