Global OOH Spend Reached $77.9B In 2025

The World Out of Home Organisation (WOO) estimates global media spend on outdoor advertising will hit $54 billion (A$77.9 billion) in 2025, with digital driving nearly half of all revenue. Global out-of-home spend reached grew by 15 per cent on 2024, and now represents 5.1 per cent of global advertising expenditure. Spend is forecast to […]