Full Wallets, Scarce Attention: Where Australian Loyalty Programs Go Next

Australians remain deeply engaged with loyalty programs. In 2026, 93 per cent of consumers belong to at least one, the highest penetration recorded since 2016. How they engage, however, is narrowing. Asked to name their memberships unprompted, the average member lists 3.8 programs. That’s the lowest this count has been since this was first measured […]