Eucalyptus’ Tim Doyle Urges Marketers To Hold CFOs Accountable Amid Language Gap

As debate continues over the long-running disconnect between CMOs and CFOs, Eucalyptus co-founder and CEO Tim Doyle has said it’s time to stop expecting marketers to translate their work into finance language and start expecting CFOs and CEOs to better understand marketing. Speaking at Google’s Marketing Live event in Sydney on Wednesday, Doyle argued that […]