‘Don’t Alienate Yourself To Just One Voice’: Brands Warned Against Going All-In On A Single Creator

Brands are being urged to rethink creator strategies, with senior marketers warning that relying too heavily on a single influencer or creator risks alienating audiences and limiting long-term growth. Speaking at a TikTok x Influential event in Sydney, marketing leaders from Mars Petcare, Contiki and Omoda Jaecoo Australia agreed that brands must engage with “a […]