Coty Consolidates Media Account With Publicis Groupe

Coty has decided to consolidate its media planning and buying duties with Publicis Groupe’s Zenith, ending its relationship with Havas Media. B&T understands the decision was a global realignment and the account moved without pitch, Publicis Groupe handles Coty’s planning and buying requirements in most markets. There has been a growing trend of global multinationals […]