Cathay Pacific Launches New Creator-led Campaign Via Kill Boring Dead

Social-first creative agency Kill Boring Dead (KBD) has launched its first campaign for Cathay Pacific since being appointed to the business earlier this year, as a creative partner for TikTok-native content, following a competitive pitch process. The new campaign leans into creator-led storytelling designed to feel native to TikTok and resonate with younger affluent travellers. […]