Bunnings Named Australia’s Most Unmistakable Brand In New Distinctive Asset Study

New research from The Make it Unmistakable study named Bunnings as Australia’s most unmistakable brand and Jetstar’s logo as its most misattributed. The study is a  a joint initiative led by research firm The Navigators and branding agency Principals that surveyed 2,500 Australians on 121 assets across 77 brands. Respondents were exposed to a set of […]