Brands Embrace Gothic Films’ Grip On Gen Z Audiences

Gothic films and series have taken streaming platforms and cinemas by storm over the past few years. From Nosferatu to Wednesday, and Wuthering Heights premiering today (12 February 2026), it seems viewers can’t get enough–in particular, Gen Zers. With its atmospheric and brooding aesthetics, the genre is ripe for brand storytelling. B&T explores why young […]