BMW launches 'Illuminated Landscapes' to promote new X5 via Clemenger, Melbourne

BMW
Australia, in collaboration with creative agency partner Clemenger BBDO
Melbourne, has today launched Illuminated Landscapes, promoting the new
X5.Illuminated Landscapes features artworks lit only by theX5's Laserlights. Beaming an impressive 500 metres, the Laserlights arejust one of the X5's innovative technical features.Toshowcase the Laserlights, BMW partnered with Bart Celestino, an artistwell known for his masterful images of the Australian landscape.
VIEW THE CONCEPT Celestino pushed