Binance Takes Over Auckland In QMS Programmatic OOH First

QMS New Zealand has partnered with cryptocurrency platform Binance on what it says is a first-of-its-kind programmatic digital out-of-home (PrDOOH) campaign in the country, taking over its entire Auckland digital network with a live Bitcoin price feed. The campaign spans QMS’ Digital Auckland portfolio, including large-format billboards, street furniture and transit assets, and features a […]