Ausgrid Launches Electrification Push ‘The Switch Is On’ Via Stake

Ausgrid and Stake launch ‘The Switch Is On’, a behaviour change campaign designed to uplift electrification.  The campaign, developed by Stake, has deployed social proof and behavioural science to move NSW households from stagnant awareness to action on electrification. Research underpinning the campaign found that 50 per cent of households in the Ausgrid network were […]