‘Audio Is The Catalyst’: Ritson Backs Global Research On Audio’s Impact In Campaigns

During the Cannes Lions Festival, marketing professor Mark Ritson has highlighted global research proving audio is a powerful “catalyst” which enhances the effectiveness of marketing campaigns. The session, titled ‘The Secret to Profit and Trust: Audio,’ drew on the Effie x System1 global Databank of 1,262 campaigns spanning 17 years to prove how commercial audio […]