AI Has A Trust Problem But Comms Has The Answer, So Why Are We Sitting It Out?

In this opinion piece, Paige Hinson, head of brand and communications at Jiffi, argues that communications professionals are uniquely placed to close the AI trust gap but are mostly sitting it out. She discusses how human judgement layered on top of AI isn’t a disclaimer, but rather the product. And according to her, the comms […]