Max rebrands to HBO Max

Warner Bros. Discovery-owned streaming platform Max has been renamed as HBO Max.
The change, which comes just 3 months after the Australian launch, was flagged in mid-May.
The timing for the change is understood to have been actioned ahead of 2025 Emmy announcements due mid-next week.
David Zaslav, President and CEO of Warner Bros. Discovery, said: “The powerful growth we have seen in our global streaming service is built around the quality of our programming. Today, we are bringing back H