The BBC Is Using Facial Coding Technology to Monitor the Effectiveness of Branded Content - Adweek

Adweek
The BBC Is Using Facial Coding Technology to Monitor the Effectiveness of Branded Content
Adweek
Facial coding has the benefit of providing insight into how people really feel, rather than how they say they feel. Getty Images. Share. By A.J. Katz. |. 16 hours ago. Share. It's not easy to prove the effectiveness of a branded content campaign, but ...