oOh!media Unveils Facial Mapping Technology In New Nutella Campaign - B&T

B&T
oOh!media Unveils Facial Mapping Technology In New Nutella Campaign
B&T
Shoppers' facial expressions will determine the advertising creative they see on a new campaign for Nutella that, in an Australia and New Zealand advertising first, uses facial mapping technology to determine their mood and personalises creative to match.