Making sense of the marketing technology glut - CIO Australia

Making sense of the marketing technology glut
CIO Australia
Overwhelmed by all the marketing technology 'platforms,' 'solutions,' and 'tools'? You have reason to be. The marketing technology landscape has grown nearly 40 percent in the past year, from about 3,500 software offerings in 2016 to 5,381 in 2017, ...and more »